Whenever there is a change in the currency of any economy then there is a heavy transaction in the business market conditions of that particular economy. The GBP currency being low has made many different changes in the business market and especially the export business of the country is greatly affected with the low GBP currency conditions. All the different businesses of the country are facing this change, for some businesses this lower GBP currency is the point where they can generate more business and grow well and for some it is a situation where they need to face loss and the hard market condition for their business.

In short we can assume that during the lower GBP currency:

1. The weak GBP makes the foreign tours and holidays more expensive and the rates are increased to a whole new level.
2. The prices of the imported and foreign goods, increases and all the international market items become more and more expensive.
3. Whereas the export business from the British export becomes more cheap and affordable.

Who takes the most of the benefits from the weak GBP currency?

1. During the weak GBP currency condition the foreign buyers can purchase the same amount of the goods and the products by spending less of their currency. This clearly means that now the UK sellers can sell all their products at a much more reasonable price or even increase their profit margins. This clearly tells that the weak pound always favors’ the manufacturers and the exporters who do their business with the other countries and the foreign clients.
2. The demand of the lower GBP greatly depends upon the economy conditions of the European and the US markets. If in case both the US and the European currencies are struggling then it is difficult for the British exporters to gain profit from the foreign clients.
3. Moreover in the past couple of years the British exports market has shown a great stability in both the good and the weak GBP, this is because of the good and high quality of the value products from the British Exporters.
4. In the year 2015 the deficit of the GDP reached a record of 7.2%, hence a weak GBP will become a great factor of reducing the deficit by making the export market more competitive in nature, more over the demand of the import is also reduced to a very low level.
5. An even small firm gets the opportunity of making an entry in the outer export business which will be more beneficial and favorable for the domestic market situations of the nation.
6. The uncertainty in the UK making an exit from the EU may lead to fall in the economy, but if there is a fall in the GBP then the domestic market will easily sustain this de-growing time period and gradually the lower economy will start gaining the needed growth in the time of heavy recession.